Supply and demand
4 cards · about a minute · 3 November 2026
- 1 of 4
When many people want something scarce, its price goes up.
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When there's plenty of it, prices fall.
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Concert tickets, airline seats and salaries all follow this rule.
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For founders: find a need that's in demand and not well supplied.
Test yourself
Lots of people want something that's scarce. Its price usually…
- Goes up
- Goes down
- Stays the same
Show the answer
Goes up. High demand and low supply push prices up.
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